CHRISTINE MARTIN CONSULTS LTD
Travel Retail
GO for GOLD
2024
is open for your submissions!
A quick overview of where TR GO for GOLD is in its goal to become TR industry recognised standards.
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The proposed award standards were published via the Moodie Davitt Report and on LinkedIn. We were delighted to receive over 1500 impressions!
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For those of you who are unfamiliar with the difference between and 'standard' and a traditional award
is in the way, and what information is requested, scored and graded. Nearly all of the information required to reach a standard should already be ‘on file’ and only requires a one click upload to be included in a submission.
The big plus is that there is no need for expensive presentations to be commissioned when submitting an entry to reach the TR GO for GOLD standard!
TR GO FOR GOLD ESSENTIALS
GO for GOLD
These Standards are open to all organisations operating within the TR industry
Quality Assurance
TR Industry & Category Expert Judges
Industry consultation
Feedback
available
No Awards Ceremony!
Certificates will be presented at during TFWA in Cannes, at pre arranged times, or certification can be posted.
Standard categories
1. Iconic TR Products (launched no later than 2013)
2. Established TR products, (launched no later than 2021)
3. TR Product innovation
TR Product Launches
Recognition
As well as a hard copy framed certificate you will receive:
1. Soft copy of certificate and logo
2. Photos of the presentation
3. Feedback from judges which can be used in future marketing
4. Option to be featured on the TR GO for GOLD website and/or LinkedIn
1, 2, & 3
standards criteria
Product & Packaging Design, Development
Marketing
Doing the right thing
Measuring Success
TR Product Launch
standards criteria
Implementation
Measuring success
A small investment
There is a charge of £299 (plus vat @20% where applicable) per organisation to enter. Organisations may enter up to 3 products for this cost.
Strategy